When the first iPhone hit the UK market in 2007, it felt like a novelty. Now, a decade later, the average Brit spends roughly 1.5 hours a day on mobile games, a figure that dwarfs the 30‑minute average for traditional TV.
When the first iPhone hit the UK market in 2007, it felt like a novelty. Now, a decade later, the average Brit spends roughly 1.5 hours a day on mobile games, a figure that dwarfs the 30‑minute average for traditional TV.